Business Bank Account

For our business transactions we can also use our personal account instead of maintain a separate bank account. But we shall have to take care that the heads for the personal and business expenses are well managed and mentioned. This practice can only be followed in a situation where a person a running a small scale business and there are simple types of expenses and can easily be extracted. Here in this discussion I would like to bring some special facilities offered by different banks for business bank account, into your attention and consideration.

To promote the banking exposure to the business market and to facilitate their clients most of the banks are providing special offers to the businessmen. In this way they are attracting the businessmen for establishing the accounts for their business transactions.

Most of the banks are providing the facility of free online transferring of payments to their stakeholders. Some of the banks are also providing the facility of free cross bank online transactions to their business clients. This type of facility cuts down the expenses and very attractive for the businessmen. But this changes from state to state.

Another very attractive facility for bank account holders is free ATM card issuances. Some banks are also offering free funds transfer through ATM.

Banks are also offering the facility of OD (Overdraft) to their business clients.There is a specific limit of OD. This facility means that even if your bank account is running out of cash, you can still with draw money from your account up to a certain limit.

Some banks are also offering special credit offers at special rates to their business entities. This is for promoting the business environment as well as for the growth of the financial institutions. Lending is critically made easy for small scale entities to help them nourishing their business.

From the above discussion, we can see that there are a lot of different facilities offered to the business bank account holders. So we have a lot of reasons to highly recommend the business bank account for business transactions. All these facilities are very helpful to cut down the business expenses, nourishing you business and for giving your business a great professional appearance.

Small Business Marketing Tips

Small business marketing tips are guidelines regarding potential opportunities in small business marketing. They help to plan and implement an effective marketing strategy. Small business marketing faces many constraints such as poor budget and lack of essential resources. Marketing tips serve to overcome these constraints. They help to improvise the marketing strategy with a step-by-step planning process. Tips can be the short cut to utilize and benefit from a particular situation. The ultimate aim of these ideas is to enhance the business. Marketing tips are also a guide of do’s and don’ts in the marketing field. Small business marketing tips come up with innovative and practical ideas for a cost effective marketing strategy.

Small business marketing tips attempt to enhance the marketing according to the prevailing conditions. It helps to choose effective resources for marketing, suitable to attract the attention of customers. The tips are available for all the steps in marketing including planning, formulation of the strategy, selection of marketing materials and effective marketing procedures. It enables a product to grab consumer attention and to position itself in the market. Effective marketing tips will generate sales quickly.

Small business marketing tips also aim to maintain product identity. Most of the tips prefer branding of the products for a unique selling proposition in the market. Creative marketing ideas such as newsletters, business post cards and trade booths are provided. It explores alternate marketing strategies such as bartering system, mail outs and offers. Tips suggest that referral marketing is one of the best techniques to highlight a product. Cause related marketing is also harnessed as a marketing opportunity.

Small business marketing tips are usually formulated from the experiences of people. Many provide free tips through Internet sites and newsletters. Books on marketing tips are also available. They impart a fresh perspective on business marketing as a whole.

Using Your Small Business Marketing Tools to Differentiate Your Business

Perhaps the most important quality for your small business marketing materials is that they are different. If you do nothing else right in your small business marketing, at least be different.

Why is differentiation so important? Because, in most industries, there are hundreds – if not thousands or millions – of other businesses that claim to provide the same service or sell the same product as you do. If you don’t differentiate your business from all those others, the chances that you’ll get many customers are pretty slim.

Some common ways to differentiate your business are:

Superior service

Greater product availability

Higher quality

Better performance

Greater durability

Prestige

Technology leadership

Satisfaction guarantee

Lower cost

Faster delivery

More customer support

But even if you are very different than your competitors – you offer superior service, greater durability, or a satisfaction guarantee that beats all others – it won’t matter unless your prospective customers know about it.

That’s where your small business marketing strategy comes in. Businesses have been using their small business marketing strategies to announce how they’re different from their competitors as long as they have been using small business marketing strategies. Think Maxwell House’s “Good to the last drop,” Campbell’s Soup’s “Mmm, mmm good,” or WalMart’s “Always low prices.” Those highly successful taglines not only get prospective customers to remember the company name, but also convey a message about the difference between that company and others.

To make differentiation a part of your small business marketing strategy, you first need to understand your competitors – you can only explain how you’re different from them once you know what they’re like. Learn what your competitors offer, how they differentiate themselves, and – most importantly – what your prospective customers think about them (if you know what qualities your prospective customers see as shortcomings in the other companies in the market, you’ll have a good idea of the market gap you can fill).

Once you’ve decided how you are different from your competitors, you need to tell your prospective customers about it. Building that differentiation into your tagline can be a very effective start. Then include that tagline, along with your logo, on every piece of small business marketing collateral you have. Another small business marketing way to publicize your differences is to write a press release. Explain how you’re filling a need in the market that no other company has filled.

Once you’ve differentiated your company and used your small business marketing tools to publicize your differences, you have to follow through on your promises. If you say that you’re the cheapest – or the highest quality, or the friendliest, or whatever – then you better be just that (nothing turns away a customer like a failed promise).

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